“In the next 6 months, we plan to market a tablet of the highest quality” – Eric Schmidt
The above move from Google had to come sooner or later. Most of us will agree that the year 2011 was the year when Google pushed really hard to bring out a competitor to the hugely successful iPad. Has Google been successful? Let’s look at some numbers for finding out answers.
According to a recent report that was published by IDC (International Data Corporation), Apple’s iPad leads the tablet market share with about 61.5% while Google’s Android tablets took the second place with 32.4% and Samsung having the highest market share (among Android) with 5.6%. So, a group of big names like Samsung, Motorola, HTC, Asus etc. who supported Android couldn’t quite match up to Apple’s iPad which continues to dominate the tablet market even today. From the start of 2011, when everybody witnessed the much awaited XOOM tablets from Motorola to the end of 2011, when everybody saw the latest Galaxy Tabs from Samsung, Google has never been able to produce a worthy competitor. Why?
The answer mainly lies with respect to ownership of hardware and software. As I already said in my previous posts, Apple is always in control of both of its components that make up the tablet: Hardware and Software. So, it precisely knows how to produce a tablet that contains software that can take the maximum advantage of the underlying hardware. This was what was lacking in Google’s tablet strategy. The fact is that Google has always been producing software (with not much of a great idea regarding the hardware’s cohesiveness with the software) which was being modified extensively by other android-tablet manufacturers who put that software onto the tablets. Google never really worked closely with any of the manufacturers as far as tablets are concerned when it ideally should have, as Google is not responsible for the hardware part of the devices. The reason that people can see a great phone like Google’s Galaxy Nexus today is because Google hasn’t left any stone unturned in its desire to produce a phone that can take the user experience to a next level. It has coordinated really well with partner companies like Texas Instruments, Samsung etc. and the result now is there for everybody to see.
So, does it now make sense for Google to produce its own tablet? Absolutely. Many experts have always believed that the stock ROM offered by Google is always better than the modified ROMs like Touchwiz and Sense in terms of general zippiness. There is some truth in these opinions as evidenced by the benchmark scores that the devices get and the kind of lag that some people experience in tablets being produced by manufacturers. The latest truth comes in form of stock Android 4.0 (Ice Cream Sandwich) running in the Galaxy Nexus. Thankfully, Google has realized this and is now wasting no time in bringing to market as what Eric Schmidt said "the tablet of the HIGHEST quality". Go Google.!!
Stay tuned..!!
No comments:
Post a Comment